Wholesale Laws for Hawaii
Last Updated: Oct. 8, 2026
Summary
Alcohol is regulated at the County level in Hawaii. There are four counties; Honolulu, Maui, Hawaii, and Kauai.
Laws & Rules:
Supplier Licensing
Required: No
Out-of-State suppliers are not required to obtain a license to ship wine products to wholesaler in the state.
Product Registration
Required: No
Effective Oct. 3, 2026, the Honolulu Liquor Commission no longer requires manufacturers/distributors to submit copies of COLAs or sample labels for products not previously sold in Honolulu County for review.
§3-84.1-74. LABELS ON CONTAINERS.
§3-84.1-74.01. COLAs; labels.
(a) No liquor shall be labeled, designated, or sold using the words “Hawaii”, “Hawaiian”, “Aloha State”, “50th State”, “Kauai”, “Maui”, “Oahu”, or “Honolulu” unless such liquor is wholly or partially manufactured in the state or combined in the state in compliance with alcohol and tobacco tax and trade bureau standards.
(b) Every container containing liquor for sale by any wholesale dealer or retail licensee shall have a secure and permanently attached label that conforms in all
respects to the then existing federal laws and regulations regarding liquor labeling.
(c) Filing of label facsimiles or copies of the certificate/exemption of label/bottle approval (COLA) is not required prior to the sale of the liquor product in Honolulu county.
[Eff 10/3/26] (Auth: HRS Sections 281-17, 91-2; RCH Section 4-105.4) (Imp: HRS Sections 281-17, 91-2, 281-74; RCH Section 4-105.4)
Franchise "Monopoly Protection" Law
Franchise Law: No
Exclusive Territories: Not Required
Hawaii does not have a franchise law for wine.
Supplier Reporting Requirements
Required: No
Suppliers are not required to report sales or shipments of wine to wholesalers.
Sales Representative Licensing
Available: No
A salesperson’s license is not required.
Self-Distribution
License: Not Allowed
Interstate self-distribution is not permitted.
Honolulu Liquor Commission
Pacific Park Plaza
711 Kapiolani Blvd., Suite 600
Honolulu, HI 96813
Phone: 808-768-7300
Fax: 808-768-7311
County of Hawaii
Department of Liquor Control
Hilo Lagoon Center
101 Aupuni Street, Suite 230
Hilo, HI 96720
Phone 808-961-8218
Fax: 808-961-8684
County of Kauai
Department of Liquor Control
4444 Rice Street, Suite 120
Lihue, HI 96766
Phone: 808-241-4966
Fax: 808-241-6585
County of Maui
Department of Liquor Control
110 ‘Ala’ihi Street, Room 212
Kahului, HI 96732
Phone: 808-243-7753
Fax: 808-243-7558
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