Responsibility & Enjoyment

Our Work / Responsibility & Enjoyment

The California wine industry supports the responsible consumption, marketing and production of wine

Priority Issues

Consumer Research

New research shows strong interest in sustainable wine
Certified Sustainable Logo

Continued growth and adoption of third-party certification program
Wine Institute Ad Code

Wine Institute's revised Code of Advertising Standards
Wine Country Table Book

Region-by-region tour of California featuring recipes and wine pairings

Social Responsibility

Responsible marketing, environmental stewardship and contributing to communities and charities are hallmarks of the California wine community which takes a long-term view.

Sustainable Winegrowing

California’s wine community is a world leader in sustainable winegrowing and production practices and has the most comprehensive and widely adopted sustainability program in the world.

Wine, Food, Travel & Lifestyle

California wine country’s warm hospitality, diverse wine experiences and delicious dining are a big part of why the Golden State is the number one destination for food and wine tourism in the U.S.