Become a Member

Our work benefits every winery in California.

Join our 1000 members and reap the rewards of our work to support your winery.

We are active in all 50 states, Washington, D.C. and internationally, tracking and responding to proposed legislation and regulations, advocating for favorable market conditions and promoting the contributions of California wineries of all sizes from across our state. Wine Institute membership saves your business money and provides a voice at the table to shape the important issues of the day.

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Wine Institute unites the strength of its members to create an environment where wineries can thrive.

Smart Advocacy

From a historic new tax cut for wineries in 2017 to expanding DTC shipping to 46 states and counting, we track the maze of legislation and regulations across the U.S. that impacts every element of your business so you can focus on what you do best: producing world-class wines.

Fedex Shipping Discounts

Enjoy exclusive benefits through the FedEx Advantage® shipping program, which last year saved members on average $16,500. Small- and mid-sized wineries especially benefit from this program which offers rates normally provided to high-volume shippers.

Label Pre-Approval Service

Receive personalized support with TTB label approvals and requests for expedited approvals, formula approvals, trade name searches, second reviews of labels and negotiating use-up approvals. Careful screening of members’ wine labels has resulted in an approval rate of well over 90%.

Legal Guidance

Access our experienced, full-time legal counsel and receive publications and communications on changes in local, state, federal and international laws that affect members’ businesses.

Members-only Resources

Enjoy exclusive access to tools on the members’ website including a nutritional calculator for menu labeling, new-in-2018 Compliance Rules for Wineries portal, state tax rate lookup tool, legislation tracker and more.

Music Licensing Support

Choose a compliant route to onsite music with the help of Wine Institute’s music licensing guidelines, and save up to 20% off a BMI Music License for a winery tasting room.

Profile & Event Listings

Share events and a winery profile on our updated, global consumer website, which reaches consumers and trade in the U.S. and 10 countries through translated and localized websites.

Webinars & Workshops

Attend events on topics including compliance, direct-to-consumer shipping, marketing and communications, sustainable winegrowing, and others of interest to members.

News & Information

Stay informed of major developments and events affecting the wine industry through regular News Briefs and "news you can use".

Associate members benefit, too. With invites to participate in our meetings, events and committees, a public listing on our web site, industry news and resources, access to our discounts with FedEx and more.

How to Join

Winery Members

Associate Members


The business must be a bonded winery licensed in the State of California, or own or lease a bonded winery or a bonded wine cellar in California. In addition, the business must be producing or selling wine in the state.


Complete the membership application and dues calculation forms at the link below. Dues are based on a percentage of sales and/or gallons sold. Dues are very affordable, starting at just $300/year for small producers. All applicants for membership are approved by Wine Institute Board of Directors.

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Companies whose products and services are generally available to the wine industry.


Complete the membership application at the link below. Annual membership is $1500. Prospective Associate Members must be sponsored by two active winery members of Wine Institute. All applicants for membership are approved by Wine Institute Board of Directors.

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Ian Blue

Member Relations Director 415-356-7537