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Direct-to-Consumer Shipping

One of our key areas of focus has been opening up states for legal direct-to-consumer wine shipments. As these maps show, the landscape has changed dramatically over the past three decades. We continue to work to preserve this freedom—and to make state regulations more manageable and uniform.

1986

No state other than California allowed DTC shipping.

DTC landscape in 1986

2004

The year of the Granholm oral arguments: direct shipments reach less than 51% of the U.S. adult population.

DTC landscape in 2004

2019

Direct shipments reach 95+% of the U.S. adult population.

DTC landscape in 2019
Blue = limited direct/permit required, yellow = reciprocal agreement, red = prohibited

 

Many facets of DTC shipping are being addressed by State Relations staff to ensure continued progress on this profitable channel. In October 2018, the team secured the launch of Oklahoma’s new DTC law by advocating for the removal of unworkable provisions. Again, this year they prevented anti-shipping bills from passing in many states, while making legislative progress on long-term efforts to open the remaining five states to DTC shipping.

Direct-to-Consumer Shipping Laws

Wine Institute maintains a database of direct shipping laws, publicly available to all wineries, to ensure knowledge and compliance with regulations and preserve DTC privileges for members.

State Legislation Tracker

Wine Institute members have access to State Net’s bill tracking service showing all legislation currently being tracked by the State Relations team.