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Direct-to-Consumer Shipping

One of our key areas of focus has been opening up states for legal direct-to-consumer wine shipments. As these maps show, the landscape has changed dramatically over the past three decades. We continue to work to preserve this freedom—and to make state regulations more manageable and uniform.


No state other than California allowed DTC shipping.

DTC landscape in 1986


The year of the Granholm oral arguments: direct shipments reach less than 51% of the U.S. adult population.

DTC landscape in 2004


Direct shipments reach 96+% of the U.S. adult population.

Blue = limited direct/permit required, yellow = reciprocal agreement, red = prohibited


Many facets of DTC shipping are being addressed by State Relations staff to ensure continued progress on this profitable channel. In October 2018, the team secured the launch of Oklahoma’s new DTC law by advocating for the removal of unworkable provisions. Again, in 2019 and 2020 they prevented anti-shipping bills from passing in many states, and secured the passage of a new DTC law in Kentucky.



Direct-to-Consumer Shipping Laws

Wine Institute maintains a database of direct shipping laws, publicly available to all wineries, to ensure knowledge and compliance with regulations and preserve DTC privileges for members.

State Legislation Tracker

Wine Institute members have access to State Net’s bill tracking service showing all legislation currently being tracked by the State Relations team.