Direct-to-Consumer Shipping

One of our key areas of focus has been opening up states for legal direct-to-consumer wine shipments. As these maps show, the landscape has changed dramatically over the past three decades. We continue to work to preserve this freedom—and to make state regulations more manageable and uniform.

1986

No state other than California allowed DTC shipping.

2004

The year of the Granholm oral arguments: direct shipments reach less than 51% of the U.S. adult population.

2023

Direct shipments reach 96+% of the U.S. adult population.

blue = limited direct/permit required, yellow = reciprocal agreement, red = prohibited

Many facets of DTC shipping are being addressed by State Relations staff to ensure continued progress on this profitable channel.

Direct-to-Consumer Shipping Laws

Wine Institute maintains a database of direct shipping laws, publicly available to all wineries, to ensure knowledge and compliance with regulations and preserve DTC privileges for members.

State Legislation Tracker

Wine Institute members have access to State Net’s bill tracking service showing all legislation currently being tracked by the State Relations team.