Wine Portal

SHARING WHAT WORKS, POURING WHAT’S POSSIBLE

Welcome to the Share Wine Co-Lab. We’re so glad you’re here. This is a shared space for the wine community to learn how to better connect with today’s wine drinkers. Part think tank, part test kitchen, this is where we share the insights and ideas that allow us to grow together. Pull up a chair and let’s get to work .

Explore

Webinars

Start here. Watch quick, insight-packed videos and download ready-to-use resources and actionable takeaways. Whether you’re just getting started or looking to level up, this section is full of ideas worth exploring.

1. Introduction

1. Introduction

Watch Takeaways
2. Why Cultivate Togetherness

2. Why Cultivate Togetherness

Watch Download Deck Takeaways
3. Who Are These People

3. Who Are These People

Watch Download Deck Takeaways
4. Zillennial Media Habits

4. Zillennial Media Habits

Watch Download Deck Takeaways
5. The Power Of Community

5. The Power Of Community

Watch Download Deck Takeaways
6. Unpacking The Narrative

6. Unpacking The Narrative

Watch Download Deck Takeaways
7. Creating A Media Plan

7. Creating A Media Plan

Watch Download Deck Takeaways
8. Creative That Grabs Attention

8. Creative That Grabs Attention

Watch Takeaways

Resources

More tools and templates to help you put these ideas to work. Pulled from the webinars, these documents help you activate your own marketing plans, while remaining aware of important advertising guidelines.

TEST

Step into our test kitchen for a sneak peek at what’s simmering. 

Here we’ll share insights gleaned from our own adventures activating the Share Wine strategy globally, starting with a fresh new look and feel. It’s early days, but we’re excited about this direction and look forward to sharing what we learn, just as we hope you will share your experiments and key learnings with this community.

Creative Gallery

A first look at our campaign for international markets. 

Now Us

Now Us

Watch
Wine People

Wine People

Watch
Bunches

Bunches

Watch
Life

Life

Watch

Website

Coming soon.

We’re launching a new website wineconnects.us, primarily for international markets.
It will showcase the very best of what California wine culture has to offer in fresh and compelling ways, driven by the insights shared in the webinars. If you’re interested in showcasing your winery, region or brand in the future, let us know!

Wine Connects Us

Wine Connects Us

Visit Website

Share

Your turn. When this community learns together we will all win together. So please, use the form below to tell us what’s working for you, and what you’d like to see next in the Co-Lab.

Welcome to Share Wine Co-Lab

We're so glad you're here. Part think tank, part test kitchen — this space is all about helping you connect with today's wine consumer. To keep this space focused and relevant to our community, we just need you to log in with your Wine Institute member credentials. Not a member? No problem — you can create a free account to get access.

Here's how it works: Wine Institute members - Log in using your member username and password. Not a member? - Create a free account to access the tools, videos and resources. Ready to get started?

Create an Account

If you need assistance, contact us.