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Wine Institute Donates Archive to UC Davis

California: Wine Land of America Poster
The poster “California: Wine Land of America,” by Mexican-American artist Amado Gonzalez, depicts California wine regions and was part of a series used to promote California wines, circa 1965.

Airline menus boasting California wines, vineyard growing histories and even a movie screenplay set during Prohibition are among the latest additions to the wine collections of the library at the University of California, Davis.

Wine Institute, the leading association for the California wine industry, has donated its organizational archive and book collection to UC Davis. They complement the extensive wine collections already at the university and will help researchers understand how California wineries recovered from Prohibition and rose to the level of international prominence it enjoys today.

“We’re delighted to see our materials become part of the university’s rich collection on California wine and to make them broadly available to scholars, researchers, writers and wineries,” said Robert P. ‘Bobby’ Koch, president and CEO of the institute.

“The three most significant organizational archives covering the rise of California wine since Prohibition are those from the Bureau of Alcohol, Tobacco and Firearms, the UC Davis Department of Viticulture and Enology, and Wine Institute,” said Axel Borg, the library’s wine subject specialist. “We had the government papers and the scientific research. Now we have the leading industry voice represented as well.”

Read the full press release:

Media Contact
Wine Institute Communications Department