Be a Part of Down to Earth Month 2023

Be a Part of Down to Earth Month

April is “Down to Earth” Month, the annual Wine Institute campaign that highlights and celebrates California’s sustainable viticulture and winemaking leadership. Wineries and regions are invited to promote green-themed tours, activities or offers during April through the Discover California Wines website. Please submit events, activities and offers/sales by March 20.

Events must include Wine Institute members. Wine retailer and restaurant events cannot be accepted due to California ABC restrictions.

Submit Your Event/Offer

Promote your participation in Down to Earth month by downloading the tool kit with images, signage, social media templates and fact sheets to use in your communications, both internally and externally. Included in the tool kit is a Key Messages and Facts document, which wineries can use to educate staff on easy-to-digest sustainability statistics. In addition, the document has a worksheet to help team members brainstorm about sustainable practices and initiatives to communicate to their customers and visitors.

Download the Tool Kit