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Be a part of Down to Earth Month 2020


Download the tool kit


Submit your “GREEN” OFFERS

D2E logo 2020In light of the COVID-19 pandemic, Wine Institute will be highlighting wine discounts and offers from sustainably focused wineries instead of events to celebrate the 9th annual Down to Earth (D2E) month campaign.

Wine Institute members’, California winery and grower associations’ and DMOs’* are invited to create green-themed offers this April to be featured on the Discover California Wines D2E landing page and as part of Wine Institute’s publicity, social media and trade outreach campaign highlighting California wine’s sustainable leadership.

Submit your OFFERS

Keep in mind this form was created for events, so adapt your submission to fit as best you can.
* OFFERS must include Wine Institute members. Wine retailer and restaurant OFFERS cannot be accepted due to California ABC restrictions.


Share the love ON SOCIAL MEDIA

California is... world leader in sustainable winegrowingPromote your participation by featuring the D2E logo/banner on your website and using the hashtags #CaliforniaWines and #D2EMonth on your social posts. Follow us, share and retweet D2E photos on your social networks.

Need some inspiration? Use the images in the tool kit, tweet these suggestions:

We’re celebrating Down To Earth Month in California, highlighting the Golden State’s commitment to sustainable winegrowing! Special tours, tastings and events are taking place at wineries and vineyards throughout the state. We hope you’ll join us!

Click to tweet →

Happy Earth Day! California’s wine industry is celebrating our commitment to sustainability: protecting our soil, air and water develops flavor in our grapes and wines while ensuring the health of our land and our industry for generations to come. Cheers to Down To Earth Month!

On Wednesday, April 22, click to tweet →

And share our D2E video: