Gather Your Way

Post Ideas

• This food/wine vs. that food/wine: Which deserves a spot on the holiday table?
• Friendsgiving vs. family dinner.
• The different personalities at every holiday party: the Planner, the Snack Captain, the Playlist Person and the Last-Minute Legend.
• Sparkling, white, rosé or red: Which California wine style would you choose for the holidays?
• Favorite holiday movies, playlists and traditions.
• Controversial holiday food opinions.
• The friend who always brings the best appetizer.
• The one thing every great holiday gathering needs.

Best formats: Reels, images, recipe videos, step-by-step carousels, saveable checklists, simple infographics, quizzes or user-generated content.

Caption Inspiration

• Every holiday gathering has its cast of characters: the snack person, the playlist curator, the one who brings the wine and the one who shows up with ice. Who's who in your crew? Tag them!
• We asked our team to settle the great holiday food debate: [Option A] or [Option B]. The results were surprisingly controversial. Where do you stand?
• It isn't the holidays until ______. Fill in the blank!
• Our holiday table wouldn't be complete without [favorite dish or family recipe]. What's the one thing yours has to have?
• Some people bring the wine. Others bring the dessert. And some just bring the drama. Which one are you?
• Around here, one holiday tradition we never skip is [insert your team's tradition]. What's yours?
• Every gathering has that friend who knows exactly what to bring. Tag yours. They deserve some recognition.
• Some traditions are worth keeping. Others could use a plot twist. What's one holiday tradition you'd happily reinvent?

Instagram Story Ideas

• Settle a Team Debate: Ask your team to vote on a holiday hot take. Share the results, then let followers cast their votes. Does the public agree?
• Meet the Holiday Crew: Introduce your winery or vineyard team as The Planner, The Snack Captain, The Playlist Person and The Last-Minute Legend. Ask followers which one they are.
• Poll: Holiday hosting style: Everything homemade 👩‍🍳 or a little help from the store 🛒?
• Poll: Holiday movie marathon 🎬 or game night 🎲?
• Question sticker: What's one dish that has to be on your holiday table?
• Question sticker: What's your most controversial holiday food opinion?
• This or That: Friendsgiving 🥂 or family dinner 🍽️?
• What's the most unexpected thing someone has brought to your holiday potluck?

Post Ideas

• Potlucks, casual holiday brunches and cookie-decorating nights.
• Holiday movie marathons and gift-wrapping parties.
• Keep It Local: Highlight a favorite local restaurant, bakery or food producer and share an easy idea for bringing their specialties to a holiday gathering.
• Show how a last-minute get-together comes together with a few favorite snacks, a California wine and good company.
• Pizza nights, homemade pasta dinners and game nights.
• Cozy nights in with snack boards and a favorite bottle.
• Festive wine cocktails, from sangrias to sparkling wine spritzes.
• Five-ingredient appetizers and easy recipes for last-minute guests.

Best formats: Reels, images, recipe videos, step-by-step carousels, saveable checklists, simple infographics, quizzes or user-generated content.

Caption Inspiration

• We asked our team for their favorite way to keep holiday gatherings simple. [Name]'s answer? [Share their favorite dish, tradition or hosting shortcut.] What's yours?
• Behind every great holiday gathering is usually someone who knows what to bring. We asked [team member] for their go-to crowd-pleaser. Here's what they shared: [recipe, appetizer or wine suggestion].
• Your next holiday tradition doesn't have to be complicated. Pick a movie, make a snack board, invite your favorite people and call it a plan.
• Cookie decorating, holiday music and something good in your glass. What's your ideal cozy-night lineup?
• A little sparkle for the little moments. Who says California sparkling wine needs a countdown or a special occasion?
• Holiday hosting philosophy: Make one thing, buy one thing and ask a friend to bring the rest. What's your favorite hosting shortcut?
• What's on the menu for your ideal low-key holiday night? We're thinking comfort food, good company and a California wine to match.
• Some of the best holiday traditions start with, "Want to come over?"

Instagram Story Ideas

• Poll: Cookie decorating 🍪 or gingerbread houses 🏠?
• Poll: Your perfect holiday gathering? A little planning 📋 or completely spontaneous ✨?
• Question sticker: What's your go-to dish to bring to a holiday potluck?
• Question sticker: What's your favorite low-key way to celebrate the holidays?
• Share a simple appetizer recipe and invite followers to save it for their next gathering.
• Ask your team to choose their ideal combination of food, activity and wine. Turn their answers into polls so followers can build their own gathering.
• Ask three team members to share what they'd serve if friends were coming over in 30 minutes. Let followers vote on their favorite.

Post Ideas

• "Not sure what wine to bring to a holiday gathering? Start here." Offer three simple tips for choosing a bottle without overthinking it.
• What wine words like "crisp," "fruity" and "full-bodied" mean in everyday language.
• Introduce a lesser-known California wine and share what makes it worth discovering.
• Ask your team to describe a favorite wine without using traditional tasting terms. Think "sunshine in a glass" or "weeknight pizza's best friend."
• Introduce an experience visitors might not know your winery offers, from vineyard walks and behind-the-scenes tours to seasonal gatherings.
• Share three questions customers can ask to find a wine they might enjoy. Make wine discovery feel welcoming, not intimidating.
• Local food pairings and regional traditions that showcase California wine.

Best formats: Reels, images, recipe videos, step-by-step carousels, saveable checklists, simple infographics, quizzes or user-generated content.

Caption Inspiration

• Wine shopping shouldn't feel like a pop quiz. Tell us what you like, and we'll help you find something worth exploring. No flashcards required.
• One of the best ways to discover a new wine is to ask someone what they're excited about. Here's what we're pouring this holiday season.
• Sparkling wine isn't just for midnight on New Year's Eve. What occasion would you open a bottle for?
• No wine rules, no wrong questions. What's something about wine you've always wanted to know?
• We asked our team what they'd recommend to someone looking to try something new this holiday season. Here's what they're excited about pouring: [Share recommendations.]
• A great wine doesn't need a grand introduction. Sometimes it's simply the one you discover, enjoy and can't wait to share.
• Wondering what to bring to your next holiday gathering? Our [winemaker/tasting room team] has a few ideas.
• Every bottle has a story. Here's a little more about the people and place behind ours.

Instagram Story Ideas

• Question sticker: What's your go-to wine to bring to a gathering?
• Question sticker: What's one wine you've been curious to try?
• Poll: Your wine shopping style? 📋 Know exactly what I want / Surprise me!
• This or That: Something crisp and refreshing ✨ or rich and cozy 🍷?
• Describe your favorite wine using just three words. No fancy wine language needed!
• Share a behind-the-scenes look at your winery's holiday preparations or team favorites.
• Share a wine myth and ask followers whether they think it's true or false.
• Ask your team to share the California wine they're most excited to pour this season.