New Research on Consumer Perceptions of Sustainable Winegrowing

The California Sustainable Winegrowing Alliance (CSWA), with wine and grape association partners from New York, Oregon and Washington, and others around the country hosted the inaugural U.S. Sustainable Winegrowing Summit | West on June 6-7 in Sonoma County. A highlight of the Summit was a presentation by Lulie Halstead, CEO of Wine Intelligence, on consumer perceptions of sustainable winegrowing. The research indicated high interest in purchasing sustainably produced wine in the future, a favorable perception of sustainable certification programs and certification logos, and a willingness to pay more for sustainably produced wine, particularly by Millennials and Gen Z.