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California Wine Month 2020

Celebrate Harvest!

CWM 2020 Logo

Wine Institute’s September campaign for California Wine Month 2020 will focus on harvest, encouraging consumers to buy local, support communities and enjoy California wine, whether visiting in person or bringing harvest into their homes.

Last year’s publicity campaign reached outlets with 1.06 billion impressions and included 24 broadcast segments for another record year!

Wineries are invited to submit the details of their virtual experiences, activities for visitors and special offers happening in the month of September, ideally with an emphasis on harvest, by August 14.

Experiences, events and offers from Wine Institute members, California winery and grower associations and DMOs* will be featured on the Discover California Wines California Wine Month landing page and included as part of our publicity, social media and trade outreach campaign highlighting the Golden State’s 250-year winegrowing history.

Submit your Live or Virtual Events and Offers By AUGUST 14

* EVENTS AND OFFERS must include Wine Institute members. Wine retailer and restaurant OFFERS cannot be accepted due to California ABC restrictions.



Download the toolkit



CWM 2020 Social Template

Repost, share, and retweet CWM posts on your social networks and tag ours:

Don’t forget to use the hashtags #CaliforniaWineMonth #CaliforniaWines on all your social posts and tweets.

Here are some templates you can use:

It’s California Wine Month! We’re celebrating harvest throughout the state and all over the world. Join us by opening a bottle to toast California’s winemakers, and tag your posts with #CaliforniaWineMonth throughout September!

Cheers to #CaliforniaWineMonth – a celebration of the Golden State’s wines, winemakers, winegrowers and wine lovers! Please enjoy your favorite #CaliforniaWines this month, and check out virtual events and harvests happening throughout the state here:

And share our “September is California Wine Month” video: