CWM Tool Kit

California Wine Month 2026

Get the tool kit

Celebrate Harvest!

September is California Wine Month, a time to celebrate one of the world’s most iconic winegrowing regions. From soil to sip, California wines reflect a rich legacy of craftsmanship, sustainability and connection.

This September, California Wine Month is taking a fresh approach. Under this year’s theme, Pour Outside the Lines, we’re inviting the California wine community to come together and share the stories, experiences and perspectives that make California wine unique.

Rather than simply promoting California Wine Month, we’re creating a statewide conversation where wineries, regional associations, tourism organizations, agricultural partners, sommeliers, creators, retailers, restaurants and wine lovers can all participate in their own voice. Throughout September, partners are invited to join weekly conversations, share their own stories and encourage others to participate.

As part of the celebration, we’re also inviting wineries to submit their California Wine Month events highlighting harvest season in wine country. This year, we’re especially looking for creative, unexpected and memorable experiences that showcase the spirit of Pour Outside the Lines — whether it’s a vineyard yoga class, harvest dinner, blending workshop, live music, behind-the-scenes tour or something entirely your own.*

Submit events and offers by Aug. 12 so they will be posted in advance of our California Wine Month news release that will draw attention to the list on the Discover California Wines website.

Submit your events and offers

*Events and offers must include Wine Institute members. Wine retailer and restaurant offers cannot be accepted due to California ABC restrictions.

California Wine Month Tool Kit

Everything you need to participate in Pour Outside the Lines is available in the California Wine Month Toolkit. Inside, you’ll find the weekly social conversation prompts, suggested caption starters, campaign logos, social assets and additional resources to help you easily join and amplify the statewide celebration.

Visit the toolkit and start planning how you’ll share your story throughout September.

Get the tool kit

NEED SOME INSPIRATION FOR SOCIAL MEDIA?

Repost and share our CWM posts on your social channels and tag us.

• Facebook: @CaliforniaWines
• Instagram: @california.wines
• Threads: @california.wines

Don’t forget to use these hashtags on social media: #CaliforniaWine Month | #PourOutSideTheLines | #CaliforniaWines