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CWM Tool Kit

California Wine Month 2025

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Celebrate Harvest!

September is California Wine Month, a time to celebrate one of the world’s most iconic winegrowing regions. From soil to sip, California wines reflect a rich legacy of craftsmanship, sustainability and connection. Whether you’re pouring in your tasting room, stocking your shelves or curating the perfect pairing, this is the month to spotlight what makes California wine unlike any other. Join us in sharing with consumers the experience and excitement of the annual harvest season.

Help us showcase the uniqueness of California wine by sharing details of your visitor events, virtual experiences and special offers happening during the month of September — ideally with an emphasis on harvest.*

Submit events and offers by Aug. 12 so they will be posted in advance of our California Wine Month news release that will draw attention to the list on the Discover California Wines website.

Submit your events and offers

*Events and offers must include Wine Institute members. Wine retailer and restaurant offers cannot be accepted due to California ABC restrictions.

 

California Wine Month Tool Kit

To help share the news and activities of California Wine Month, here is a link to our tool kit, which includes a key messaging document, a template press release, logos, a digital poster and images for social channels to show your support during September.

 

Promote Your CA Wine Month Participation

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Download the tool kit

 

NEED SOME INSPIRATION FOR SOCIAL MEDIA?

Repost and share our CWM posts on your social channels and tag us.

Don’t forget to use these hashtags on social media: #CaliforniaWine Month | #CAWineMonth | #CaliforniaWines 

Here are some templates you can use:

It’s officially California Wine Month — the perfect time to discover what makes our wines (and this season) so special. We’re celebrating all month long with harvest happenings, tastings and experiences here at [Winery Name]. Whether you’re into bold reds, crisp whites or just here for the views — we’ve got a glass with your name on it.

Harvest is here and it’s the best time of year to explore California. This September, we’re celebrating California Wine Month with fresh-picked experiences, like tours, tastings and vineyard strolls, that bring the magic of harvest to life. Visit us at [Winery Name] and share your favorite moments with #CAWineMonth — we’d love to see how you sip, swirl and celebrate! 🍷

And share our “September is California Wine Month” video: