Our Work
The California wine industry supports the responsible consumption, marketing and production of wine
Priority Issues
-
Consumer Research
New research shows strong interest in sustainable wine
-
Certified Sustainable Logo
Continued growth and adoption of third-party certification program
-
Wine Institute Ad Code
Wine Institute's revised Code of Advertising Standards
-
Wine Country Table Book
Region-by-region tour of California featuring recipes and wine pairings
Social Responsibility
Responsible marketing, environmental stewardship and contributing to communities and charities are hallmarks of the California wine community which takes a long-term view.
Sustainable Winegrowing
California’s wine community is a world leader in sustainable winegrowing and production practices and has the most comprehensive and widely adopted sustainability program in the world.
Wine, Food, Travel & Lifestyle
California wine country’s warm hospitality, diverse wine experiences and delicious dining are a big part of why the Golden State is the number one destination for food and wine tourism in the U.S.