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International Public POLICY

Wine Institute works in key markets around the world to eliminate trade barriers and grow U.S. wine exports. U.S. wineries face numerous obstacles in the form of tariff and non-tariff barriers that impede export growth and threaten existing markets, all while competing against heavily subsidized foreign producers who benefit from direct government funding and discriminatory trade policies. We work closely with the U.S. Congress, U.S. Trade RepresentativeDepartment of Commerce, Department of Agriculture including the Foreign Agricultural Service (FAS), and the Treasury Department’s Alcohol and Tobacco Tax and Trade Bureau (TTB) to achieve these objectives.

Our international priorities include the removal of retaliatory tariffs on U.S. wine exports to China, a new trade agreement with Japan to eliminate wine tariffs, and the passage of the U.S.-Canada-Mexico Agreement. We commit significant resources responding to new technical trade barriers in priority markets, harmonizing wine regulations, and streamlining export certification requirements. We also work to ensure the protection of intellectual property rights, including legitimate terms of geographic significance and common food names.

Retaliatory Tariffs

Wine Institute has been a long-time supporter of the fair, open and reciprocal trade of wine around the world.

Free Trade Agreements

Wine Institute supports the negotiation of free trade agreements that reduce tariff and non-tariff barriers for U.S. wines and set enforceable rules for trade with other countries.

Technical Barriers to Trade

Regulations or practices that restrict the efficient flow of goods including burdensome testing and certification requirements, unnecessary sanitary and phytosanitary restrictions, and customs clearance requirements.

International Engagement

Wine Institute plays a leadership role in numerous intergovernmental and trade organizations as it seeks to address trade challenges and grow exports.

United Kingdom

The U.K. has separated from the European Union and is free to establish its own trade policies. Learn how Wine Institute supports California wine exports to this important and changing market.

Geographical Indications (GIs)

Wine Institute continues to advocate for the protection of legitimate place names, recognizing the need for accurate representation of the origins of wines in all the world’s markets.

Charles Jefferson

Vice President, Federal & Int'l Public Policy

Katherine Bedard

Director, International Public Policy