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Wisconsin

State Shipping Laws:

wisconsin

Last Updated June 23, 2025

Direct Shipping Allowed

Permit

DTC Permit

Required

Yes

Fee

$200

Expiration

2 yrs from issue date

Bond

Yes

Sales Tax

Required

Yes

State

5%

Local

Yes

Tax on Shipping

Yes

Excise Tax

Required

Yes

Wine ≤ 14%

$.06605/liters

Wine >14% – 21%

$.1189/liters

Volume Limit

Limits per Winery

Year

12 cases per person

Reporting

Required

Yes

Sales Tax

Annually by Jan 31st

Excise Tax

Quarterly by the 15th

Direct Shipment

Quarterly by the 15th

Record Retention

At least 4 years

Product Requirements

Identify Labels for DTC

Yes, submit list

Product Restrictions

Yes

  • A direct wine shipper’s permit authorizes the holder to ship only those wines it has manufactured or bottled

Additional Information


Beginning October 1, 2008, wineries are required to have a valid Wine Direct Shipper permit in order to ship to consumers in Wisconsin. Permit holders may ship up to 12 cases to a WI consumer annually. The permit fee is $100 each year and follows a two-year renewal schedule. Additionally, there is a $20 Business Tax Registration (BTR) fee and a minimum bond of $1000 is required. Direct Shippers must register to pay sales and excise taxes.

Other requirements include:

  • Appointment of an agent in Wisconsin to act as agent for the service of process.
  • Any person or business entity involved in the applicant business who are sole proprietors, partners of a partnership, officers, directors, members, managers, or agents must complete and submit the Alcohol Beverage Personal Questionnaire (form AB-300) and pay a $7.00 per person background check fee.
  • State law requires corporations and limited liability companies (LLCs) to appoint an agent that takes responsibility for the licensed or permitted premises (This is separate from the requirement to appoint an agent for service of process).
  • Direct Shipment Reports must include the birthdate of the purchaser and the person receiving the wine.
  • Containers of wine shipped to an individual in this state shall be clearly labeled to indicate that the package may not be delivered to an underage person or to an intoxicated person.
  • Effective Jan. 1, 2025, fulfillment houses are required to obtain a fulfillment house permit for each location involved in the process of shipping wine to residents of Wisconsin.

Compliance Alerts


DTC Changes in Wisconsin

 

View All Compliance Alerts

Contact Information

Wisconsin Department of Revenue
Mail Stop 6-107
PO Box 8900
Madison, WI 53708
Phone: (608) 266-6701

 

 

More DTC Compliance Resources

Direct Shipping Table

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Direct Shipping Laws for Wineries

Learn more about direct-to-consumer shipping laws and access useful direct shipping tools.

This information is intended for winegrower licensees only. All information above is provided as an informational aid and is not legal advice. Data may be out-of-date or incomplete. Please consult a lawyer before taking any action.