Wine MarCom 2020 Webinar, Thursday, Nov. 5

Webinar – Thursday, Nov. 5, 10 a.m. to 1 p.m.

Join us for the sixth annual Wine MarCom Workshop, hosted by Wine Institute’s Communications Committee. This informative half-day session includes insights from wine journalists and social media experts followed by a lively panel on sustainable, organic, natural and traditional wine that you can taste along with during the discussion.

PROGRAM:
What Would Wine Journalists Do Right Now If They Were You?
Moderator: Jeanne Sullivan Billeci, Sullivan Says PR & Coaching
Speakers: Virginie Boone, Contributing Editor, Wine Enthusiast; Ziggy Eschliman, The Wine Gal, KRSH radio personality; Mary Orlin, WineFashionista, Edible Silicon Valley, Sip, Sip, Hooray! podcast.

Visual Storytelling: Why Images and Video Are the Key to the Success of Any Social Media Program
Moderators: Adrienne Young and K.C. Cornwell, Poppy Social Media
Speakers: James Collier, photographer & videographer; Aida Mollencamp, food and travel expert, founder of Salt & Wind.

Coming “Clean” about Sustainable, Organic, Natural and Traditional Wine: What Do these Terms Really Mean and How Can Producers Who Embrace Them Work Together
Moderator: Kimberly Noelle Charles, DipWSET, Founder & Owner, Charles Communications
Speakers: Brian Freedman, Food & Wine Digital, Forbes.com, Departures online; Allison Jordan, Executive Director, California Sustainable Winegrowing Alliance; Stevie Stacionis, Owner, Bay Grape; Peter Work, Winegrower/Winemaker, Ampelos Cellars.

During the final panel, grab some lunch and select your favorite green, natural or traditional California wine to enjoy during the conversation. We’ll ask participants to post their wine choices and how the approach taken in the vineyard and/or winery matters.

This webinar is free to members and regional association executives. Cost is $50 for non-members. Email Communications@wineinstitute.org with requests for paid attendance.