Reminder: Communicating Sustainability Webinar April 20 | Agenda & Details

April 20, 2023 | 10 to 11:30 a.m.

Do you struggle to communicate your sustainability efforts?

If you answered “yes,” you won’t want to miss this 90-minute virtual workshop during Down to Earth Month hosted by Wine Institute, California Sustainable Winegrowing Alliance (CSWA) and the California Association of Winegrape Growers (CAWG).

Agenda

The Market for Sustainably Produced Wine

Listen to members of the trade share their perceptions of sustainability in the marketplace. They will discuss how they view sustainability as part of their purchasing decisions, consumer interest and ways they promote sustainable wine. Allison Jordan, moderator, vice president of Environmental Affairs, Wine Institute and Executive Director of the California Sustainable Winegrowing Alliance

Panelists:

Tonya Pitts, sommelier and wine director, One Market, SF
Mike Osborn, founder, Wine.com
Michael Taylor, director of adult beverages, Nugget Markets

Case Studies: Communicating Sustainability and Certification

Hear from California wineries about their successful sustainability communication efforts for trade, consumer and internal audiences. They will share their experiences of integrating sustainability into their communication strategy. Participants will also learn about tools and tips help with their own sustainability messaging. Lisa Francioni, moderator, program director, California Sustainable Winegrowing Alliance

Panelists:

Sean Carroll, director of communications, social impact and sustainability, Jackson Family Wines
Aaron Fishleder, vice president of operations, Cakebread Cellars
Cynthia Lohr, co-owner/chief brand officer, J. Lohr Vineyards & Wines

Opportunities for Amplifying Your Sustainability Stories & Wrap-Up

Learn about opportunities to leverage your sustainability communications through ongoing California Wines’ promotional activities. Natalie Wymer, vice president of Communications & Member Relations, Wine Institute

Questions?

Please contact Wine Institute’s Communications Department