Register for Oct. 9 Webinar A New Narrative for Wine: Connecting with Zillennial Consumers

Learn about Wine Institute’s recent work focused on reaching “Zillennials” — legal drinking-age Gen Z and Millennial consumers — in this one-hour webinar for Wine Institute members on Oct. 9, 2024, at 11 a.m. Wine Institute Vice President of International Marketing Honore Comfort and consultant Mark Barden will share our strategic and well-informed communications plan. The plan includes findings from our recent consumer research that 1) aligns with our international and domestic programs that seek to promote California wine around the world as well as 2) integrates with Wine Institute’s public policy work in all 50 states and Washington, D.C.

For thousands of years, wine has created connections among family and friends and this new approach will re-establish that a shared bottle of wine cultivates the sense of togetherness that our younger drinking-age generations seek and at times lack in today’s ever-changing world.