Skip to content

Countdown to the Holidays — Submit Your Events & Offers

Wine Institute is gearing up for a great holiday season and launching our Countdown to the Holidays promotional program for California wines. We will be again launching a section of the Discover California Wines website to encourage consumers to visit their favorite California wineries and include California wine in their holiday celebrations and gift giving. The website section will highlight special winery offers/sales (including shipping deals, holiday wine gift packs, etc.) and winery events (both virtual and in-person).We’re asking our member wineries to submit offers and events that will be happening from mid-November through early January by Nov. 11. We’ll also be sending out a press release about holiday happenings and promoting a 31-day social media campaign of recipes and pairings each day in December.We look forward to seeing what you’re up to this holiday season, and as always, please reach out with any comments or questions to Cheers!


Questions?Contact the Wine Institute Communications Department