AB 720 Becomes Law — Expanding Opportunities for Wineries 

Gov. Gavin Newsom signed AB 720 (Rogers) into law on Friday, Oct. 10, 2025 — a milestone for California wineries and a meaningful win for Wine Institute and our members.

AB 720 establishes a new Estate Tasting Event Permit, allowing wineries to host educational tastings and experiences at locations on their property apart from their bonded winery premises and at non-adjacent vineyard locations they control. This new opportunity gives wineries greater flexibility to connect with consumers in authentic, responsible ways.

The bill also provides regulatory relief for CRV label compliance. It moves back the date by which wine containers need to have CRV indicia from July 1, 2025, to July 1, 2026. Additionally, the date by which wine containers that were already filled and bottled are permanently exempt from CRV labeling requirements has been pushed back from January 1, 2024, to July 1, 2025. Finally, the bill allows more flexibility with the use of QR codes for CRV compliance, specifically allowing for a half-inch height code. As a reminder, Wine Institute keeps this Bottle Bill web page updated.

This success reflects the strong collaboration between Wine Institute, our member wineries and legislative partners who recognize the economic and cultural value of California’s wine community.

Read more about this important achievement here.