2023 Year in Review: Our History Informs Our Future

During 2023, Wine Institute worked to address critical issues affecting wineries’ bottom lines, advocated for California wine at all levels of government, defined and told the story of sustainability leadership and creatively promoted and protected California wines at home and throughout the world. Most importantly, we kept our members informed and prepared to respond to the ever-evolving landscape and challenging business environment.

Our team also laid the groundwork and advocated on key issues that will be front and center during this year. These include U.S. Dietary Guidelines, the Farm Bill, TTB and EU nutrition and ingredient label rulemakings and expanded producer responsibility and bottle deposit legislation in many states.

Throughout our history, the responsible production, marketing and enjoyment of wine has been at the very heart of Wine Institute’s existence. In October, Wine Institute will celebrate the 90th anniversary of our creation — which follows last year’s same anniversary of the ratification of the 21st amendment and the repeal of Prohibition.

Reflecting on these significant and historic milestones reminds us of the unique attributes of California wine. At the core of our vibrant wine community, our members live and know our distinctive, compelling story best. We’re a rich part of the state’s economy and culture. Our mainly family-owned businesses have time-honored traditions, but also take advantage of new innovations. We’ve been a leader in sustainable agriculture for decades. We want every consumer and policymaker to know and appreciate our story.

We pledge to continue to speak with one voice, advocating for what helps to move us forward. As we look at what we have accomplished together in 2023, it is clear the role of Wine Institute has never been more essential.

I encourage you to read the Year in Review and share it with your colleagues.

Robert P. Koch
President and CEO

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