MarCom 2020

Webinar & Presentations Available to View

Thank you for joining Wine Institute’s Communications Committee last Thursday, Nov. 5, for Wine MarCom 2020. The webinar recording and presentations are now available for all attendees.

We hope this year’s sessions and amazing presenters sparked some helpful ideas and insights for your daily work, and would appreciate your feedback and ideas for future MarCom topics.

Please email Wine Institute’s Communications Department with any comments. Below is a breakout of the three sessions.

VIEW THE MARCOM WEBINAR 

VIEW THE MARCOM PRESENTATIONS

Session 1:
What Would Wine Journalists Do Right Now if They Were You?
Moderator: Jeanne Sullivan Billeci, Sullivan Says PR & Coaching
Speakers: Virginie Boone, Contributing Editor, Wine Enthusiast; Ziggy Eschliman, The Wine Gal, KRSH radio personality; Mary Orlin, WineFashionista, Edible Silicon Valley, Sip, Sip, Hooray! podcast.

Session 2:
Visual Storytelling: Why Images and Video Are the Key to the Success of Any Social Media Program
Moderators: Adrienne Young and K.C. Cornwell, Poppy Social Media
Speakers: James Collier, photographer & videographer; Aida Mollencamp, food and travel expert, founder of Salt & Wind.

Session 3:
Coming “Clean” About Sustainable, Organic, Natural and Traditional Wine: What Do These Terms Really Mean and How Can Producers Who Embrace Them Work Together
Moderator: Kimberly Noelle Charles, DipWSET, Founder & Owner, Charles Communications Associates
Speakers: Brian Freedman, Food & Wine Digital, Forbes.com, Departures online; Allison Jordan, Executive Director, California Sustainable Winegrowing Alliance; Stevie Stacionis, Owner, Bay Grape; Peter Work, Winegrower/Winemaker, Ampelos Cellars.