Winning the Next Occasion 

Erica Duecy, founder of Business of Drinks, led a data-driven Office Hours session covering what's fueling growth across the beverage industry, what it means for wine's next generation of drinkers (Millennials & LDA Gen Z), and, most importantly, what wineries can do to position their wines in front of these consumers.

Shape Up Your Influencer Marketing Strategy

Isis Daniel, aka The Millennial Somm, joined Office Hours to take us through an "influencer bootcamp.” Here are the key elements wineries should consider BEFORE engaging in a partnership with a content creator.