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Cookie Policy

Wine Institute Cookies Policy

Last Modified: August 15, 2025

This Site may use cookies, tracking pixels and other technologies (collectively, “Cookies”) to provide users an efficient experience in using the Site. We may also use these Cookies to better understand, customize and improve the user experience of our Site and Services. A cookie is a small data file that is placed on your computer or mobile device by your web browser, which stores information about website visits, recognizes you and your preferences each time you visit our Site, and ensures website functionality and enables us to provide the service which our customers request.

Strictly Necessary Cookies

These cookies are essential to enable you to move around the Website and use its functionalities. We use the following Strictly Necessary cookies on the Site:

Cookie Name First Party/Third Party Provider Purpose Retention
wordpress_logged_in_* Third Party WordPress Tracks logged-in users (admin/member authentication) Session/2 weeks
wordpress_* Third Party WordPress Various WordPress authentication tokens Session/2 weeks
wp-postpass_* Third Party WordPress Password-protected post access Session/2 weeks
TEST_COOKIE Third Party WordPress WordPress cookie functionality test Session/2 weeks
wp_lang Third Party WordPress Language preference storage Session/2 weeks
BrowserId Third Party Salesforce Salesforce browser identification Session
CookieConsentPolicy Third Party Salesforce Salesforce cookie consent status Session
LSKey-c$CookieConsentPolicy Third Party Salesforce Salesforce local storage consent Session

Functionality Cookies

These cookies remember choices you make such as the country you visit our Site from, language and search parameters. This data can then be used to provide you with an experience more appropriate to your selections and to make the visits more tailored and pleasant. The information these cookies collect may be anonymized or pseudonymized and they cannot track your browsing activity on other sites. We use the following Functional cookies on the Site:

Cookie Name First Party/Third Party Provider Purpose Retention
comment_author_* Third Party WordPress Comment author name 1 year
comment_author_email_* Third Party WordPress Comment author email 1 year
comment_author_url_* Third Party WordPress Comment author website 1 year
login-from-header First Party Wine Institute Tracks if login initiated from header 7 days
login-from-modal First Party Wine Institute Tracks login source page/modal 7 days

Performance Cookies

These cookies collect anonymous or pseudonymous information on how people use our Site. We use the following Performance cookies on the Site:

Cookie Name First Party/Third Party Provider Purpose Retention
WP-Optimize Plugin cookies Third Party WP-Optimize Various caching bypass cookies for logged-in users Session/2 weeks

Analytics Cookies

These Cookies are used by us or third-party service providers to analyze how the Site is used and how they are performing. For example, these cookies track what pages are most frequently visited, and from what locations our visitors come from. If you subscribe to a newsletter or otherwise register with the Site, these cookies may be correlated to you. We use the following Analytics cookies on the Site:

Cookie Name First Party/Third Party Provider Purpose Retention
_ga Third Party Google User identification 2 years
_gid Third Party Google Session identification 24 hours
_gat Third Party Google Request throttling 1 minute
gat_gtag* Third Party Google Google Analytics throttling 1 minute

Setting Your Cookie Preferences

Your web browser can be set to allow you to control whether you will accept cookies, reject cookies, or to notify you each time a cookie is sent to you. Please note that if your browser is set to reject cookies, the Site may not recognize you when you return to the Site and some website functionality may be lost. The Help section of your browser may tell you how to prevent your browser from accepting cookies.

The Site also includes a cookies banner that can be accessed at any time to set or update your cookie preferences for the Site. This is accessible by clicking on the small icon on the bottom left of the Site with a small checkmark and an “x” in it. It will say “Cookie Settings” when a computer mouse hoovers over it.

To find out more about cookies and your choices with respect to collection and use of such data, you may visit www.allaboutcookies.org, or the Digital Advertising Alliance’s (DAA) opt-out page at http://www.aboutads.info/choices, the Digital Advertising Alliance of Canada (DAAC) https://youradchoices.ca/ if you reside in Canada, or the National Advertising Initiative’s (NAI) opt-out page at http://www.networkadvertising.org/choices/.

How to Contact Us

If you would like to contact us for any reason concerning our privacy practices, or if you would like to request that we update or correct any information that you have provided to us through your use of the Site or Services, or if you have suggestions for improving this Privacy Policy, please email us at communications@wineinstitute.org.

Updates to this Cookie Policy

We may change or update portions of this Cookie Policy at any time at our sole discretion. The revision date appearing on the first page of this Cookie Policy underneath the title will identify the date of the last update or revision. If the changes we make are significant, we will provide a more prominent notice when required by applicable law. Please check back from time to time so you are aware of any changes or updates to the Cookie Policy.