2024 Winter
Board of Directors Meeting

December 8-10, 2024
The Inn at Spanish Bay, Pebble Beach

Wine Institute held its Winter Board of Directors Meeting Dec. 8-10, 2024, at The Inn at Spanish Bay in Pebble Beach.

The meeting featured a presentation of Wine Institute’s five-year strategic plan by Reputation Inc; guest speaker John Barker, director general of the International Organisation of Vine and Wine (OIV); an update on our initiative to engage young adults with the wine category with brand strategist Mark Barden; and a roundtable discussion with our State Relations team.

Event Schedule

Sunday, Dec. 8

Welcome Reception
St. Andrews Ballroom
5:30 – 7 p.m.

Monday, Dec. 9

Vintners’ Open Golf Tournament
Spyglass Hill Golf Course
8:10 – 10 a.m. Tee Times

Wine Reception & Dinner
Grand Ballroom
6 p.m.
(Festive/Cocktail Attire)

Tuesday, Dec. 10

Continental Breakfast
Troon Room
7:30 – 9 a.m.

Executive Session – Board of Directors Meeting (Winery Members ONLY)
St. Andrews Ballroom
8 a.m. – 10 a.m.

Board of Directors Meeting (Open to All Members)
St. Andrews Ballroom
10 a.m. – 1 p.m.
(Business Casual Attire) 

Luncheon & Wine Reception
Peppoli Restaurant
1 p.m.