Wine Institute 2021 Year in Review

A message from the President & CEO

Adaptation and Optimism

The past year brought the wine community closer together as we navigated through uncertain times with innovation, sustainability and a strong harvest. We were presented with challenges including the ongoing COVID-19 pandemic and the statewide drought, but as we progress with 2022 we’re filled with hope and optimism for our shared future. This is especially the case given that California winegrowers experienced a fantastic harvest with many predicting that the 2021 vintage will be one of the best in recent memory.

Just as California wineries adapted to 2021’s curve balls with remarkable resilience, Wine Institute has been flexible and agile to meet each new challenge and critical issue. I was reminded several times last year how important it is to have a strong articulated mission and strategic plan:

  • Our organization continues to be a strong advocate on key public policy issues at the state, federal and international levels.
  • With a unified voice, we inform relevant audiences about the benefits of California wine.
  • We are constantly improving our sustainable practices to be able to responsibly produce world class wine for generations to come.
  • We are growing existing and building new export markets to keep California wine robust as a global brand.
  • We actively engage and support members in their overall needs every single day.

Throughout our Year in Review are proof points of our commitment to these actions. Reflecting on what we have accomplished together in 2021 with our members and partners, it is clear the role of Wine Institute has never been more essential. I encourage you to read on and please feel free to share this with your colleagues.

Wine Institute C.E.O. Robert Koch

Robert P. Koch
President and CEO

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summary of 2021 in numbers
2021 By The Numbers

1,000+ Wine Institute Members. 86% of California wine production. 80% of U.S. wine production. 95% of U.S. wine exports. 80% of California wines produced by CSWA-certified wineries. $536 million appropriated by the California legislature for wildfire prevention as a result of Wine Institute advocacy. $300+ million Federal excise tax dollars saved to date by california wineries due to permanent enactment of the craft beverage modernization act. Zero State excise taxes increased thanks to wine institute’s collaborative efforts with hospitality coalitions. Zero Retaliatory tariffs targeting U.S. Wine in the eu or U.K. $4.2+ billion generated by wineries as a result of consumer direct shipments. Six States benefiting from wine institute dtc work: al now open; wineries of 250,000 gallons+ can now ship to oh; ks, ky, la and tn can continue to use fulfillment houses. $650,000 Secured by wine institute for a usda five-year fas grant to manage changes to crop protection maximum residue limits. 11% Increase over last year for total u.S. Wine exports, reaching $1.44 billion in value. 1,800 Reached via 15 cswa-hosted workshops and webinars on sustainable winegrowing, wildfire preparedness and employee health and safety. 3,200 students currently enrolled in Capstone California, a comprehensive online wine education platform on California wines. 100+ news alerts and briefs issued by Wine Institute in 2021 to keep members informed. 131 million. Potential audience reach of Wine Institute’s annual California Wine Month media release

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