Wine Institute 2021 Year in Review

A message from the President & CEO

Adaptation and Optimism

The past year brought the wine community closer together as we navigated through uncertain times with innovation, sustainability and a strong harvest. We were presented with challenges including the ongoing COVID-19 pandemic and the statewide drought, but as we progress with 2022 we’re filled with hope and optimism for our shared future. This is especially the case given that California winegrowers experienced a fantastic harvest with many predicting that the 2021 vintage will be one of the best in recent memory.

Just as California wineries adapted to 2021’s curve balls with remarkable resilience, Wine Institute has been flexible and agile to meet each new challenge and critical issue. I was reminded several times last year how important it is to have a strong articulated mission and strategic plan:

  • Our organization continues to be a strong advocate on key public policy issues at the state, federal and international levels.
  • With a unified voice, we inform relevant audiences about the benefits of California wine.
  • We are constantly improving our sustainable practices to be able to responsibly produce world class wine for generations to come.
  • We are growing existing and building new export markets to keep California wine robust as a global brand.
  • We actively engage and support members in their overall needs every single day.

Throughout our Year in Review are proof points of our commitment to these actions. Reflecting on what we have accomplished together in 2021 with our members and partners, it is clear the role of Wine Institute has never been more essential. I encourage you to read on and please feel free to share this with your colleagues.

Wine Institute C.E.O. Robert Koch

Robert P. Koch
President and CEO