Frequently Asked Questions on Nutrition Labeling & Advertising

Wine Institute’s Legal Department has prepared a comprehensive resource document on Nutrition Labeling and Advertising that provides detailed information on the new TTB ruling, what statements and claims are permitted and how they must be expressed. The document also covers requirements for calorie, carbohydrate and sugar statements as well as links to new TTB webpages with at-a-glance summaries of labeling requirements.

TTB has noted an increase in alcohol beverage advertisements on social media and websites that include statements about calorie content but are missing the required statement of average analysis or Serving Facts statement that provides context for evaluating calorie statements. See the FAQs for more details.

BOOKMARK NUTRITION LABELING & ADVERTISING FAQS