California Wine Export Program Update

Dear California Wine Export Program Member:

We are implementing interim solutions to support your export sales such as our series of virtual tastings with Elaine Chukan Brown and meetings with local importers. Over the next several weeks we will continue to roll out new online programs and digital campaigns that will help maintain relationships and keep California wines top of mind in our global markets.

We continue to closely monitor developments surrounding COVID-19 here in California and around world, and we have the following updates to our International Marketing Programs:

Asia

• Elaine Chukan Brown Chardonnay Seminars and dinners in Japan, April 18, 2020, Canceled
• Japan Media Group, June 2020, Postponed
• Vinexpo Hong Kong, July 8 – 10, Canceled CA Wines Participation
• Vietnam & Philippines Mini Tour, July 13 – 15, Postponed
• Pop-up CA Wine Bar at Tokyo 2020 Olympic Games, July 22 – 26, 2020, Canceled
• Tokyo California Wine Week, July 23 – 26, 2020, Postponed

Canada

• Vintages LCBO Event (California Highlight), May 27, 2020, Postponed to August 27, 2020
• LCBO Buyers Trip, May 31 -June 7, Postponed to August (TBC)

Continental Europe

• Norway Sommelier Group, May 19-26, 2020, Postponed to October (TBC)
• Ukraine Trade Tasting in Ambassador’s Residence, May 21, 2020, Postponed
• Warsaw Sommelier Special & Seminar, May 23, 2020, Postponed
• Russia Trade Seminar, June 4, 2020, Postponed
• Belgium Seminar & Tasting, June 8, 2020, Postponed
• Germany Trade Seminar (Santa Barbara featured Region), June 10, 2020, Postponed
• Norway Trade Seminar & Tasting, June 10, 2020, Postponed
• German & Switzerland Trade Group (Movenpick), June 28 – July 3, postponed to 2021

Mexico

• #Somm Week in Monterrey Mexico, May 11 – 15, Postponed

United Kingdom & Ireland

• California Wine School in Dublin, April 2020, Postponed to 2021
• Elaine Chukan Brown Seminars in London & Dublin, April 27 – May 1, Postponed to 2021
• Essential California in Dublin, May 13, Canceled
• The New Arrivals II in Dublin, May 25, Postponed
• On Trade Promotion in Dublin & London, June 2020, Postponed
• UK Trade Group (in conjunction w/Northwest Wine Coalition, June 20 – 23, Postponed to 2021
• California Country Fair in London, Postponed to August 22, 2020
• On Trade Promotion in Dublin and Ireland, June 20, 2020, Postponed
• California Country Fair in London, June 6, 2020, Postponed

Thank you for your patience and flexibility during these dynamic and challenging times. If you have any questions, please do not hesitate to reach out to Wine Institute’s team of International Representatives for local market information or to our San Francisco-based team.