The Wine Institute

The B/R/S Group is a full-service, custom qualitative and quantitative marketing research firm. Our team of 14 seasoned professionals leverages a broad spectrum of backgrounds, including the behavioral sciences, advertising, public relations, marketing and the law. We employ a creative fusion of methodologies, observations and ideas that incorporate psychological, sociological and anthropological perspectives, enabling us to provide insights into consumers and trends.

We think like marketers as well as researchers and maintain close working relationships with our clients. We understand the context in which research is undertaken and appreciate its role in marketing decision-making. We deliver not only reportage and analysis but also insights and recommendations that clients can use to make such decisions.

The B/R/S Group has been researching wine for 25 years. We understand wine and the role it plays in people's lives. We know that wine can be an all-consuming passion or source of tremendous confusion. Our experience extends to table wines and sparkling wines, domestic wines and imports, super value to ultra premium. While we spend most of our time talking with mainstream consumers, we are as comfortable with the connoisseur as with the new drinker, the retailer as with the restaurateur. We have considerable respect for Ñ and appreciation of Ñ brands, having worked with some of the leading brands in the industry.

We have helped companies develop new products; identify target markets; develop branding strategies; test packaging, naming and positioning; conduct attitude & usage studies; segment customers; test advertising and collateral; run taste tests; and, assess consumer trends. We appreciate the unique dynamics of wine but also know how to apply relevant experience with consumer behavior and brands in other industries.

The B/R/S Group conducts research throughout the U.S. and around the world.