The Wine Institute

Sterling Cross Creative provides clients with what we see as the perfect blend between strong strategic thinking and emotionally compelling visual imagery. We believe consumers make their buying decisions based greatly on their emotional response to what they see. Our work captures attention, connects with its audience and readily communicates the product's key features and benefits. We specialize in naming, packaging, brand identity and promotional materials for premium and ultra-premium consumer products. Depending on a client's needs, we develop brand names, brand and packaging graphics, packaging structure, point-of-sale, brochures and other communications materials.

With decades of experience designing for the wine industry, Sterling Cross offers a level of expertise few firms can match. Our clients include Diageo Chateau & Estate Wines, Foster's Wine Estates and Domaine Chandon as well as numerous small wineries.