Wine Institute's initiatives advance the industry's objectives:
- The Code of Advertising Standards encourages responsible advertising practices;
- The Research and Education program works to ensure balanced guidelines from the Federal government on wine and alcohol consumption an provides research and community grants to support the message of moderation;
- The Economic Impact Report highlights the industry's significant contributions to communities and California's economy;
- Educational workshops for members cover timely subjects such as the Sustainability Code, Direct Shipping and the Americans with Disabilities Act; and
- News conferences and releases keep the media and public informed of our priorities.