Fremont, CA 94538-2334
Phone: 510-745-4135
Fax: 510-745-4178
Contact: John Pauley
Web Site: http://acnielsen.com/products/reports/winescan/
ACNielsen Adams Partners is a joint venture bringing together ACNielsen and Adams Business Media. With its combined resources, AAP is foremost expert in supplying marketing research and analysis to the Alcoholic Beverage industry. In doing so, it has created two primary vehicles for Alcoholic Beverage category analysis BeverageScan and BeverageTrac.
BeverageScan is the industry standard for quality data on product sales, share of market, price, distribution and other market specific data. Through ACNielsen, data at the U.P.C. level is collected in grocery, drug, convenience and liquor stores, supplemented by weekly in-store visits by professional auditors, BeverageScan offeres an unparalleled portfolio of sample and census information for all wine, beer and liquor products. BeverageScan has the fastest data delivery time in the industry, allowing our clients to respond to market place trends quickly. BeverageScan helps companies measure overall product performance, promotion effectiveness, distribution and price sensitivity.
BeverageTrac offers an array of auditing tools measuring both the on and off-premise channel activity. Through its syndicated Trac Service products, BeverageTrac measures reginoal advertising activity, in-store promotional results, off-premise shelf/pricing representation, or on-premise distribution analysis. BeverageTrac helps companies better understand results and their respective drivers throught these Trac Services.
For both long-term strategic planning or tactical decision-making, ACNielsen Adams Partners provides key inforamtion encompassing a company's own brands as well as competitive brands.